This web site has all the newest data, insights, and trends you may need that will help you understand how folks in Hong Kong use digital products and services in 2024.

Go international: see how Hong Kong’s present-day “state of digital” compares with connectivity in other countries by studying our flagship Digital 2024 World Overview Report, which includes many slides of global digital data, and our in-depth Investigation of what these numbers may well necessarily mean for you.

Even so, as we observed during the Facebook portion previously mentioned, improvements in the audience access figures released in Meta’s ad scheduling equipment tend not to essentially correlate with Over-all modifications in its platforms’ active person bases.

A completely new indication Conference is adopted for the whole series of the fiscal account due to the fact June 2023. From then on, a rise in economic non-reserve assets/reserve property is indicated by a favourable worth although a decrease in monetary non-reserve assets/reserve belongings is indicated by a damaging benefit.

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“Approximated audience sizing is just not a proxy for month to month or daily active people, or for engagement. Estimates aren’t meant to match population, census estimates or other sources, and may differ depending on variables like how many accounts across Meta systems anyone has, the number of short-term site visitors are in a particular geographic spot in a provided time, and Meta person-noted demographics.”

Nonetheless, Notice that LinkedIn’s promotion applications publish audience reach data determined by complete registered customers, in lieu of the monthly Energetic consumers that sort The premise of the ad reach figures released by most other social media platforms.

It’s important to anxiety that these advertising attain figures tend not to automatically characterize a similar thing as month to month active user figures however, and there may be significant variations amongst the dimensions of YouTube’s advert viewers and its full Lively consumer base.

You’ll also discover the complete Digital 2024 report for Hong Kong while in the “full report” portion below, but we’ll begin by looking on the necessary headline figures for Hong Kong this calendar year.

Allow’s get a more in-depth evaluate what the most recent numbers tell us, setting up with some valuable context associated with the population of Hong read more Kong.

These headline stats give an awesome overview from the “condition of digital” in Hong Kong, but so that you can seem sensible of how digital trends and behaviours are evolving, we must dig further into the data.

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Just just before we get for the full report, Here are several recommendations for more studying, that can provide added context for our full set of Digital 2024 figures for Hong Kong:

On the other hand, it’s crucial to stress that these promoting arrive at figures usually are not the same as the regular active consumers figures that Meta studies in its investor earnings bulletins, they usually really should not be interpreted as a result.